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Times of India · DistrictNews · 2026-09-27

Rural penetration drives growth for feminine hygiene products

Rural penetration drives growth for feminine hygiene products. Overall, the category is driven by sanitary napkins, while tampons and panty liners make up less than 1% of all the category shoppers. The category of feminine hygiene is growing at 7-10%, with growth coming from varied sub segments like soft-product users, night-time usage, or even different sizes.

Why it matters. Why it matters: Rural penetration drives growth for feminine hygiene products.

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