timesofindia.indiatimes.com · ArtificialIntelligence · 2026-09-06
Market for microdramas gets bigger, attracts legacy players
Market for microdramas gets bigger, attracts legacy players. Sun NXT Shorts, Netflix Clips and Jio’s Tadka have all integrated this feature in recent months. India is entering an interesting phase due to mobile penetration, affordability and consumer behaviour, says Rakesh CK, head of Sun NXT. The content on dedicated microdrama platforms can sometimes lean heavily on familiar tropes like hidden identities, family disputes and melodrama.
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