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VCs, celebrities bet on AI startups in media, sports

Rupali Mukherjee · ArtificialIntelligence · 2026-09-06

VCs, celebrities bet on AI startups in media, sports

NEW DELHI: Artificial intelligence investment is widening beyond enterprise software and chip bets, and one of the areas money is increasingly flowing into is media, entertainment and sports. In India, venture capital firms, private equity investors, family offices and celebrities are backing startu... NEW DELHI: Artificial intelligence investment is widening beyond enterprise software and chip bets, and one of the areas money is increasingly flowing into is media, entertainment and sports.

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