Afaqs · Technology · 2026-09-06
Retail media’s next phase: From demand capture to full-funnel marketing
For marketers, the attraction of retail media is fairly straightforward: it brings media closer to the consumer's intent to buy. But as retail ecosystems expand across e-commerce, quick commerce, physical stores and digital out-of-home, the opportunity is becoming larger than conversion alone. The discussion at the second edition of afaqs!
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