Times of India · DistrictNews · 2026-09-07
Sport needs attention to survive, but can it survive the attention economy?
Without attention, sport cannot grow, sell television rights, attract sponsors, pay athletes or find the next generation of fans. But with the wrong kind of attention, it scares away folks who have spent decades following it. Hello and welcome to another edition of Offside. Sport needs attention to survive, but can it survive the attention economy?
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